Widmer Brothers Brewing.
Widmer Brothers Brewing

PORTLAND, Ore. – October 9, 2008 – Widmer Brothers Brewing says “Baby its cold outside!” with its first new winter ale in four years: Brrr. The highly anticipated brew, perfect for winter, is a moderately strong dark red ale that embodies the notable “Pacific Northwest style” citrus hop aroma and flavor.

“I have many fond memories of my brew-studies in Germany. In particular, the tradition of crafting beers that reflect the unique attributes of each season,” said Kurt Widmer, co-founder of Widmer Brothers Brewing. “We’re honoring that ritual by releasing a new winter beer, Brrr. It’s our gift to the holiday season.”

Brrr provides a tangible, but not excessive, flavor that ultimately transitions into a candy-like malty sweetness and quick finish. Caramel and chocolate malts provide flavor complexity, and an enticing color. Its stealthy alcohol content of 7.15% will warm up even the chilliest of nights.

Widmer Brothers Brewing
Brewing beer at Widmer.
Brrr will be available on shelves and on tap in 17 select markets across the U.S. from the last week of October through the first week of January. In celebration of the gift-giving season, a six-pack of Brrr comes with its own built-in gift tag, making it a fast and refreshing gift idea for any craft brew lover.

About Widmer Brothers Brewing
What started as a dream for two ordinary brothers who just loved beer has now become a reality for two ordinary brothers who still just love beer. Kurt and Rob Widmer helped lead the Pacific Northwest craft beer movement in 1984 when, in their twenties, they dreamed of brewing American interpretations of authentic European style beers. In 1986, Widmer Brothers Brewing introduced the first American-style Hefeweizen; today, the unfiltered cloudy beer is the company’s signature brew and one of the best selling wheat beers in the country. Based in Portland, Ore., the brewery currently produces a variety of beers including Drop Top Amber Ale and Broken Halo IPA. For more information about Widmer Brothers Brewing, visit www.widmer.com